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2787 John F Kennedy Blvd.
Apt. 412
Jersey City, NJ 07306

917.432.4287
rephann@gmail.com

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Lola Rephann

Summary

Full stack digital marketing specialist. Certified Social Media Strategist. Content creator. Website project manager. Skills include web production, email marketing, SEO, SEM, SMM, analytics, social media management, lead generation, content and brand strategy, and technology research and implementation. Currently completing Content Marketing certification and Facebook Blueprint courses.

Experience

Director of Marketing
Beloved World Yoga
Jersey City, NJ– Nov 2017-present
Report to CEO and Director of Sales. Lead generation architect. Manage and deploy SEM and SMM campaigns. Build engagement within digital and real-life communities. Research and test new technology solutions. Create and maintain content calendar. Review analytics and make strategic content adjustments. Measure marketing efforts against monthly, quarterly and yearly goals. Part-time position approximately 20 hours per week.

Senior Digital Marketing Consultant
Wellness Leaders Collective
New York, NY
Sept 2017-present
Initiate, manage and advise on all digital marketing projects for consultancy and event production company focused on the boutique fitness industry. Duties include SEM, SMM, email marketing and automation, branding and partnership development. Part time position approximately 20 hours per week

Digital Marketing Specialist
Yoga International
Honesdale, PA/Remote
Jan 2016-Oct 2017
Email and social media marketing. Data analysis. Identify trends and insights; optimize spend and performance. Brainstorm and manage new and creative growth strategies. Evaluate and report on emerging technologies. Collaborate with agencies, vendor partners and internal creative group to create marketing assets. Manage ecommerce marketing strategy. A/B testing. Increased revenue by 25%.

Digital Marketing Manager
Reflections Yoga
New York, NY
Feb 2014-Jan 2016
Digital marketing manager for local yoga and wellness business. Services include content strategy, website project management, SEO, SEM, and SMM, technology research, email marketing and automation, social media strategy management, and market research.

Webmaster/Digital Marketing Manager
LIM College
New York, NY
July 2009-Feb 2014
Project manager for two enterprise-level websites. Project manager for Intranet/student portal and micro sites. Social media management. Grew scope of institutional social media by adding new channels and optimizing existing channels. Grew leads from social by over 100%. SEM and SEO. Technology review, on-boarding, and stakeholder training. Vendor relationship management. Worked with internal and external creative agencies to create marketing assets.

Internal Communications Coordinator
Allen & Overy LLP
New York, NY
Sept 2007-May 2009
Managed US intranet and website using CMS supplemented by hand coding (HTML and CSS); sole US editor for both sites. Owned marketing campaigns from start to finish for internal and external clients. Wrote, edited, and conceptualized internal and external communications in print and electronic formats. Created graphics, invitations, and other multi-media content for internal and external clients. Creative project management interfacing with internal creative group. Client relationship management.

New Media Coordinator
Sumitomo Corporation
New York, NY
July 2006-Sept 2007
Managed corporate website and employee intranet. Editor of quarterly corporate magazine. Produced internal corporate videos. Created and managed in-house photo library. Managed audio/video library. Wrote/edited speeches, produced newsletters.

Communications Coordinator
UHAB
New York, NY
March 2003-July 2006
Managed all media and communications for non-profit housing developer including two websites, presentations, and newsletters. Directed media campaign to increase knowledge of UHAB and affordable housing. Managed vendor relationships for web hosting, printing, and other marketing needs. Grant-writing. Won Manhattan Neighborhood Network “Media Took Kit” Community Media Grant resulting in computer and production equipment, training, and show on public access channel. Won donation of $25,000 Content Management Software license to upgrade websites (Taproot Foundation).
    
Researcher/News Gatherer
NBC News
New York, NY
Jan 2003-July 2006
Supported Weekend Nightly News program by researching and obtaining photos, video, satellite feed, maps and other materials. Skills and services utilized include AP, APTN, Getty, Corbis, Beta tape, AVID Media Manager, Photoshop, and general ENG skills. Weekend shift.

Additional Experience   

Registered Professional Yoga Teacher
2010-present

Newspaper/magazine editor and writer
1996-2003

Education   

Columbia University
New York, NY
B.A. Political Science

Certified Social Media Strategist
Co-Schedule

Skills    

Digital marketing specialist. Bi-lingual Spanish. Website CMS, HMTL, CSS, SEM, SMM, SEO, ESP, analytics, project management, email marketing and automation, business research, technology research. Products include Hubspot, Google Analytics, Google AdWords, Google Data Studio, Facebook Ads Manager, Expression Engine, RedDot, Wordpress and various ESP.